There’s been a bit of an uproar lately over the use of an Edith Piaf recording in a 'Specsavers' advert.
In the radio version which I’ve heard, dear Edith is heard singing ‘‘Je Ne Regrette Rien’ while her words are translated (by Harry Hill, I think) as saying she does regret one thing… she should’ve gone to Specsavers.
Oh look, here's the TV version of the ad.
This doesn’t annoy me as much as it obviously does some people.
In a funny way, it helps to keep the music alive. It makes it accessible to the younger audience who seem to follow advertising music with a tangible mania.
This as was also a bit of a laugh, which is always good.
The bottom line is that the estate of Edith Piaf must have okayed it. So the rest of us can enjoy or hate it as we see fit. It doesn’t matter overly.
The estate of the late great Johnny Cash were not so forthcoming with their permissions for our old friend ‘Preparation H’ - the scourge of Haemorrhoids the world over. Well, maybe not ‘scourge’ exactly (winces).
Apparently, the makers of ‘Prep H’ decided that Cash’s seminal hit ‘Ring of Fire’ would be a great tune to have on an advert for their Piles Ointment and, let’s face it - well, maybe not 'face it' (winces again) - it would have been great fun.
But the Cash Estate said ‘No’, so we’ll just have to make do with Edith for now.
It all set me thinking, though, as to what popular songs I might use to sell particular products. I only came up with one, really.
Here’s the product:
In the radio version which I’ve heard, dear Edith is heard singing ‘‘Je Ne Regrette Rien’ while her words are translated (by Harry Hill, I think) as saying she does regret one thing… she should’ve gone to Specsavers.
Oh look, here's the TV version of the ad.
This doesn’t annoy me as much as it obviously does some people.
In a funny way, it helps to keep the music alive. It makes it accessible to the younger audience who seem to follow advertising music with a tangible mania.
This as was also a bit of a laugh, which is always good.
The bottom line is that the estate of Edith Piaf must have okayed it. So the rest of us can enjoy or hate it as we see fit. It doesn’t matter overly.
The estate of the late great Johnny Cash were not so forthcoming with their permissions for our old friend ‘Preparation H’ - the scourge of Haemorrhoids the world over. Well, maybe not ‘scourge’ exactly (winces).
Apparently, the makers of ‘Prep H’ decided that Cash’s seminal hit ‘Ring of Fire’ would be a great tune to have on an advert for their Piles Ointment and, let’s face it - well, maybe not 'face it' (winces again) - it would have been great fun.
But the Cash Estate said ‘No’, so we’ll just have to make do with Edith for now.
It all set me thinking, though, as to what popular songs I might use to sell particular products. I only came up with one, really.
Here’s the product:
And my proposed song for the Advert is by Billy Ocean…
It’s called ‘Love Really Hurts without You’.
Oops, here it is:
So... any other good suggestions?
Oh, all right... any good suggestions?
